NMA: P&G to test paying publishers for ad engagement
Procter & Gamble, one of the UK’s biggest advertisers and owner of brands including Gilette and Pampers, is to trial ‘a results-based online ad model rewarding publishers for consumer engagement’....
View Article#Tip of the day from Journalism.co.uk – photo tagging
Mark Luckie has some interesting thoughts and advice over on the 10,000 Words blog on how news organisations can be making use of photo tagging technologies to build engagement with readers. Tipster:...
View Article#Tip of the day from Journalism.co.uk – building reader relationships
The Online Journalism Review’s Robert Niles outlines his top ten steps for building social media on a website and converting readers into contributors, emphasising the importance of starting with...
View Article#Tip of the day from Journalism.co.uk – audience engagement
The Online Journalism Review’s Robert Niles has posted this useful post on community engagement, offering advice for news publishers on how to go about attracting a larger number of audience members...
View Article#bbcsms: Use data to inform newsroom decisions, says panel
“Numbers are everything to our business” – this was the message from Washington Post‘s Raju Narisetti, speaking today at the BBC’s social media summit. Narisetti outlined the “simple mission” for news...
View ArticleFacebook lessons: from Paul Bradshaw and PageLever
Yesterday Paul Bradshaw shared his experience of running a blog entirely through a Facebook Page for four weeks, offering his thoughts on the month-long project in a post back on his Online Journalism...
View Article#Tip of the day from Journalism.co.uk – driving online engagement from...
This post on the 10,000 Words blog acts as a useful reminder about the importance of offline meetings and events to connect those who have previously only met online before, and help drive future...
View Article#wef11 – Panellists share advice on how to build communities
There were lots of nuggets of advice to take away from the community building session at the World Editors Forum in Vienna yesterday, from specific tips offered by panellists to inspirations to be...
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#PPAconf: How the Stylist got to know its readers
For its 100th issue, women’s magazine Stylist wanted to try something completely different. In a risky move that eventually paid off, the magazine put out a call to its readers to supply the content....
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#PPAconf: Why cover design matters for the Big Issue
In the past year, the Big Issue has changed dramatically, regaining its reputation as a “magazine with teeth”, according to editor Paul McNamee. Speaking at yesterday’s PPA conference in London, he...
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Online news startups need help converting readers into supporters
A report by the Washington DC-based J-Lab has found that even though online news startups have access to a wide range of social media tools, they struggle with how to measure their impact. Respondents...
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#Tip of the day for journalists: Creating engaging interactives
Poynter has rounded-up some tips on building engaging interactives, based on pointers from the Guardian’s interactive editor in the US Gabriel Dance and interactive designer Feilding Cage. Their...
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#Podcast: How news outlets use live Q&As to engage the audience
Image by petesimon on Flickr. Some rights reserved News outlets and journalists have taken to a number of different platforms to host live Q&A chats with their community; from Twitter and Google+...
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#Podcast – Meeting readers at the front door: lessons in news site homepage...
By Dikke Biggie on Flickr. Some rights reserved. The constantly evolving nature of the web means sites have to regularly update how they present themselves. The New York Times is set to undergo a major...
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